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If you’re an entrepreneur or a marketing professional, then you know how overwhelming it can be to have to update all of your social media channels. You’ve got at least Facebook, LinkedIn and Twitter. You also know that the more frequently you post, the more attention your social media feed is likely to get. The problem is that it’s so hard to generate timely, high quality content on a continuing basis. As a modern professional, you have many responsibilities to juggle. Keeping up with social media is simply too time consuming.

Edgar is a tool that can help you change all of that. Like Hootsuite and Buffer, Edgar is a service that helps you schedule your content on your social media feeds. Unlike these competing platforms, Edgar allows you much more freedom. If you’ve used Buffer or similar services, then you know that you have to return every week to load new content and then schedule it to be broadcast. Edgar gives you a much more hands-off option, freeing you up to do things like actually connecting with your clients in the real world instead of just in the virtual one.

Edgar was born out of a fundamental challenge that is common to all social media channels. When a new post is added to a Facebook page, it generates numerous views. However, those numbers quickly dwindle down to nothing. Even a genuinely high quality, informative post is likely to enjoy a very short period of high visibility. With so many competing posts and messages, it’s no wonder that even great posts can get lost in the noise.

Statistics suggest that the half-life for a Facebook post is just 90 minutes. Even gloomier is the half-life for a Tweet, which is just 24 minutes. Your content deserves much more of a spotlight than just one and a half hours.

Edgar gives that content a second life by re-posting it at a later date. Your fantastic post reaches an even broader audience, giving it another spike and then another when it gets posted yet again. This means that more of your current and future customers will be able to see that important link, informative blog post or helpful video. Awareness of your brand grows, and this can become exponential.

It’s important to understand the basics of how Edgar works. A user creates a library of categorized content. Users can create as many categories as they like and label them any way they wish. Typical categories might be “Blogs,” “Quotes,” “Humor,” “Links,” “Infographics” and “Promotions.” It’s possible to perform a bulk upload of content to Edgar. Some users also connect the app to an RSS feed.

After the user’s categories are established, it’s time to create a schedule for each category. The user has complete control of the day and time on which any content is published. This way, it’s possible to schedule a certain category to post every Monday morning and another to publish on Wednesday afternoons. If you want to post more often, you can. Edgar truly puts the user in control.

Here is the real genius behind Edgar. Imagine that you loaded 10 posts into your “Blog” category and instructed Edgar to publish one blog on every weekday for the next two weeks. Edgar will perform as instructed, and will then return to the beginning of your queue. This means that all 10 blog posts will be posted again in the following two weeks, enabling you to reach a larger audience.

The more content you load into each category, the longer it will take for Edgar to get back to the beginning of your queue. You can upload new content at any time, fitting it into the schedule wherever you desire.

Edgar can also handle one-time posts. If you want to promote a special event, then you can ask Edgar to post certain content a single time. This specific post won’t be recycled in your queue. However, it will be stored in your library, so if that one-time post could be updated and used again for next year’s special event, you’ll already be well on your way to having that post ready to go.

Edgar is a brilliant solution for the overworked professional who is overwhelmed with trying to maintain a constant social media presence. It’s a well-known fact that a company with a silent social media feed is suspected of having gone out of business. That’s why there’s such intense pressure to constantly post content. Nonetheless, the sad fact is that life isn’t perfect. Things go wrong, schedules go way off track and suddenly you’re behind on your publication schedule. That is, you would be in that situation if you didn’t use Edgar. If you do use Edgar, the app will be prepared to publish or re-post some of your best content so that a whole new audience has a chance to see it.

As powerful as Edgar is, it does have some limitations. Currently, it is only able to share updates with LinkedIn, Facebook and Twitter. If you use other social media channels, you can’t schedule your content on them using this app. Nonetheless, Edgar lets you have as many Facebook pages, Twitter feeds and LinkedIn profiles attached to your Edgar membership as you like. That’s especially valuable for people who are managing the social media content for a multitude of clients.

Despite this limitation, Edgar is still pretty impressive. The app’s ability to store status updates is unlimited, so users can put as much content into their library as they want. What’s more, Edgar has the ability to support photo updates as well as text. PNG, JPEG and GIF images are all supported, and they can be up to three MB in size. Another advantage to using Edgar is the system’s transparency. You can always log in to see what’s going to be posted and when. A queue for the next two weeks is immediately displayed, with users being able to skip or delete any posts they select. Users also have complete control when it comes to scheduling posts. They can request a specific time and date and tell Edgar to publish a certain post just once.

Edgar is remarkably easy to use. Getting started is a piece of cake because no software, downloads or plugins are necessary. Edgar simply works within the user’s web browser. Currently, Safari, Chrome and Firefox are all supported. The app is friendly to mobile browsers, and users may appreciate that there is a Chrome app as well as a bookmarklet tool for Firefox and Safari.

If users ever need support, they can find a great deal of it on the Edgar website. With numerous video tutorials, new users will have no problem getting comfortable with Edgar’s capabilities. A comprehensive FAQs page covers a variety of topics that include “Content and Library,” “Billing,” “LinkedIn,” “Twitter” and more. If users have questions or concerns that are not covered in the video tutorials and FAQs, then they can use the “Contact Us” page or send the support staff an email.

Using Edgar is pretty affordable. The company’s “Starter” plan costs $79 per month and includes all of the app’s basic functionality. At this level, users can connect up to 10 social media accounts to Edgar. Upgrading to the “Premium” plan lets users connect as many as 25 social media accounts. Users can save money if they sign up for either the “Starter” or “Premium” annual plan. Priced at $588 and $1188 respectively, these plans essentially give members a couple of free months each year. Anyone who has a monthly plan can upgrade to an annual plan at any time. Their charges are prorated based on what they have already paid.

Edgar is a wonderful resource for any company that wants to reach a larger audience with their social media presence. Additionally, the app has the power to really change how marketing professionals spend their days. Thanks to Edgar’s ability to accept an unlimited amount of content, it isn’t necessary to return once a day or even once a week to upload new posts. You basically just set Edgar up and let the app handle the rest.

This doesn’t mean that Edgar doesn’t have room for improvement. Currently, it’s only possible to post to a small selection of social media platforms. It’s also important to realize that Edgar does not have functionality when it comes to managing online conversations, such as with comments and retweets.

If you’re managing a large number of social media posts for your company, then Edgar can be a huge time and money saver for you. With the ability to keep your social media channels active, you’ll be able to engage a much larger audience than ever before. Considering the affordable price, there’s really no reason not to go with Edgar.

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