Shopify Review 2017

Shopify

Shopify is the one platform you need to build the business you’ve always dreamed of
Shopify is Canadian eCommerce platform for creating own online stores and easily selling products

About Shopify

Shopify is a web-based e-commerce shopping cart that gives business owners the ability to sell their goods online. It is a dynamic and intuitively designed e-commerce software solution. It lets business owners create their own online store, pick their own design, customize it to suit their brand, add products, adjust shipping and tax settings, manage customers and orders, generate sales reports, and much more.

Before we go into this Shopify review, it's important to understand the future of e-commerce. According to Statista, the future of online e-commerce has a bright future. It's a very good time to get your online store up and running and start building a brand for the future.

 

As you can see from the image above, the future looks healthy for e-commerce with good growth to 2020. With revenue in the "eCommerce" market amounts to mUSD 1,035,028.7 in 2015 and heading towards mUSD 1,771, 943 by 2020.

 

User growth is also set to grow between now and 2020. From the data, it's clear that getting your e-commerce store up and running today could benefit you in the future.

Shopify Review

Shopify is a feature rich sales register that is perfect for both small and big online retailers. The beauty of this platform is that business owners do not have to spend any time or effort maintaining their servers, as the software sits on Shopify servers.

Here is a detailed Shopify review.

Origin

Shopify is a company based in Ontario, Canada that started operations in 2005. Today, over 150,000 online stores are powered by Shopify, and more are adding up every day. Some of the most amazing online stores including faucet Face, Tattly, Petit Paper, Good as Gold, Flat Spot, and many more have been created using Shopify.

The Original Shopify software was developed by three friends Tobias Lake, Scott Lake, and Daniel Welnand in response to the ongoing need for an easy-to-use shopping cart in the market.

The first release of the Shopify software was pretty good, and well appreciated, however, it was the second version released in 2013 that had far more merchant-friendly features, a cleaner backend, and was more robust. There were several bright spots in the new version including the better filter and search functionality in admin, a live Theme editor, ability to issue partial funds, and more advanced analytics and reporting tools.

Today, Shopify enjoys the reputation of being one of the best shopping cart platforms available on the web.

Setting Up an eCommerce Store with Shopify: Ease of use

With Shopify, setting up an online store is a breeze. However, before you actually jump on the bandwagon, you must know what makes Shopify your best choice.

1. You can get your store up and running even if you are not a designer or coding wizard. The software handles the coding part, and you get over 100 professionally designed themes to make your store stand out from the crowd.

2. Shopify offers easy scalability. Even you plan to list a huge portfolio of products on your eCommerce site, you can go for the top end package that involves no transaction fee and you can add as many products as you wish.

3. Another beautiful thing about Shopify is that it lets you add apps to the eCommerce store. You can add customer reviews, live chat, and various other paid and free apps.

4. Shipping becomes extremely easy to manage with Shopify as you get the option of fixed priced shipping or weight-based shipping.

Although there are no free packages, Shopify offers 14 day trial. Here are the few steps you need to take to complete Shopify setup:

14 Day Free Trial

Get started today with Shopify to start your new e-commerce store

1. Sign up to Shopify

Visit the homepage and go to the sign-up form, enter your details, and click on Create your store now. You will have to choose a unique store name. Next, they will ask for a few more details such as name, address, and if you have any products to sell or not. Once the sign up is complete, you will receive a mail from Shopify confirming that your store is setup, and a link to store & admin page. You also get a dashboard to set up your store

 

2. Pick the right theme, and jazz up your store

At a later stage, if you ever feel that the theme in not right for your store, you can always change it. You can also customize the theme by choosing your own colors and fonts. Just go to theme settings to make changes.

 

3. Add products to your store

Now that your shelves are ready, it is time to stock them up! Adding products in your Shopify theme is easier than you can even imagine. Just visit the Products tab on the left, and click on add a product button.

 

The next important step after you have added the product is to add product details. For each product that you add to your eCommerce store, you will need to enter details such as the product name, product description, product image, the vendor, type of product, and price.

Shopify lets you specify a variety of other details such as taxes, shipping address, and product weight in case you have to charge shipping by weight. You can even enter SEO information to help customers find your products easily on the web.

With Shopify, you even get to enter more advanced information that can help to organize your products efficiently. The optional information you can enter includes Barcode, SKU, and compare at price. These options come in really handy if you intend selling a wide variety of products through your store.

 

After you have entered all the relevant product details, just click on the Save button, and the product listing would be complete.

4. Launch your Shopify store

Now you have the theme and products, the next step is to launch the store but not before you provide the details such as:

  • Payment methods you will accept
  • Local tax rate
  • Shipping rate

You can enter these details by clicking on the Settings button. You will also be required to provide your credit card detail, and Shopify would start billing you 2 weeks after you have created your account.

With these simple steps, your store would be ready to reach out to the digital world, and will open up a world of opportunities for you.

Here you can create the content that will be used within the module.

14 Day Free Trial

Get started today with Shopify to start your new e-commerce store

Packages and Pricing

Price: $29/month Sign up for a free trail

What you get:

  • 5GB File Storage
  • Unlimited Products
  • 0% Transaction Fees
  • Shopify Mobile
  • Discount Code Engine
  • Fraud Analysis Tool
  • Professional Reports
  • Gift Cards
  • 24/7 Support

Package: Unlimited

Price: $179/month - Sign up here

What you get:

  • Unlimited File Storage
  • Unlimited Products
  • 0% Transaction Fees
  • Shopify Mobile
  • Discount Code Engine
  • Fraud Analysis Tool
  • Professional Reports
  • Gift Cards
  • Abandoned Cart Recovery
  • Real-time Carrier -Shipping
  • Advanced Report Builder
  • 24/7 Support

Features at a glance

To begin with, Shopify a great online store for both beginners and professionals, and irrespective of the size of the store, it makes a good choice. It has all the tools that that help create a successful store, and the website builder and blog are also quite useful.

Here are some key features of Shopify that we think make it a great shopping cart solution:

Basic features

Shopify has some great functions. It lets you make an effective product presentation by way of the picture gallery, zoom function, and even videos. You also get to add a wide variety of product variants, and Shopify can create up to 100 combinations, which is incredible.

The cart function is also quite efficient, and the Abandoned cart recovery feature that comes with the Professional plan deserves a special mention here. It is a highly functional feature that sends an email reminder to the customers to complete their purchase.

 

You can also assign Stock Keeping Unit numbers to each of the articles, which can make your store extremely organised. Shopify themes are optimised for tablets and smartphones and are fully responsible. You can even get Android and iPhone apps to manage your eCommerce store on the go.

Backend

Shopify offers a robust and highly functional, feature-rich backend that helps you manage your eCommerce store effectively. It provides superb article management. All the items in your stock are tracked by Shopify and you can choose to receive automatic notifications. It lets you manage both your offline and online inventory effectively, and you can even take offline payments.

 

Another important feature that you get with Shopify backend is customizable e-mail for order confirmation. You can even import product data to and from CSV, eBay, Magento, and WordPress, and export to CSV file. You can also export order data to CSV files.

With the professional plan, you get eCommerce analysis tools such as order reports, product reports, and others. Shopify lets you integrate Google Analytics as well.

Payment, Shipping, Checkout

Shopify is certainly among the top platforms in terms of the payment options it offers. It allows credit card payment through more than 70 processors. It even allows manual payment methods, PayPal, and BitPay. Shopify has its own payment gateway as well, and if you choose to use that you will have to pay no transaction fee irrespective of the plan you have chosen. However, this payment gateway is available for users in select nations only.

 

Shopify allows the sale of digital products as well. If you are an app or software developer, Shopify can help you take your product to the online audience. It lets you limit the number of downloads and specify the time of availability, which makes things much simple for you. The apps are delivered via email.

It offers SSL encryption at no additional cost. All payment transactions and customer data are encrypted using SSL, so you can assure your clients that their information is totally safe. This helps build trust, and eventually increase sales.

Visitors to the Shopify stores get an option of either checking out as a guest, or they can create their own login. This gives the customer the option of speedy login in case they want to make a quick purchase, and for repeated purchases, they can always create an account.

Coupons are an important marketing tool, and Shopify offers percentage, free shipping, and fixed price coupon codes that let businesses reward their customer and promote their business. You get to set an expiry date, and maximum usage amount on the coupon codes. It offers excellent shipping cost settings and tax settings as well.

Pros

  • 14 Day Free Trail
  • Excellent Customer Service
  • Easy to setup and use
  • Amazing free themes
  • App store
  • Built in email tools

Cons

  • Advanced features are only with the highest package
  • Some apps are paid

Shopify Review Conclusion

After reading this comprehensive Shopify review, you would have realized that it offers businesses everything they require to sell their products online. It is flexible and extremely easy to use platform that lets you expand features with add-ons and third party apps. It is competitively priced and the templates are strong. It's an amazing point of sales options sets it apart from the rest. The fact that they have 150,000 active stores online says it all.

14 Day Free Trial

Get started today with Shopify to start your new e-commerce store